Within the first two years after the rebranding, the number of showrooms increased by almost 40%, company revenues almost doubled and today, Monark premium appliances is one of the largest premium home appliance platforms in the country. ImpactĪs a part of larger enterprise efforts, the rebranding effort contributed to the significant and rapid growth of the company, effectively setting the stage for market expansion. To ensure business continuity and maximize brand equity, our team created a brand transition plan to introduce the brand vision to employees, business partners and customers. Realtime driving directions to Monark Premium Appliances, 6300 S Dixie Hwy, South Miami, based on live traffic updates and road conditions from Waze. After articulating the brand's positioning and customer value proposition, we aligned the company's communication strategy to support their various customers' journeys, creating an immersive expression of the brand across their corporate website, retail showroom environment, digital and social experience and print communications. With you in mind, Monark provides distinctive experiences across all well-appointed showrooms, creating inspired spaces where builders can set plans in motion, designers can bring their visions to life and homeowners find the luxury kitchen appliances of their dreams. 50,000feet developed the corporate name, naming system and brand identity for the newly consolidated company, which we grounded on a comprehensive understanding of the industry's dynamic, competitive landscape and consumer needs.

Once we developed a strategic brand framework and aligned stakeholders to a single vision, our work to express the brand began. Through a market and customer research program which we designed and conducted, our team developed the insight and strategy to inform our strategic brand recommendations to consolidate the disparate businesses into a single brand to strengthen the organizations' competitive advantage and provide the foundation for rapid expansion and growth. Homeowner: To create your dream home, you need innovative, high-quality appliances and expert advice. With over 20 showrooms in the US, Monark is a go-to for your premium appliance needs. Monark Premium Appliance Co., formally known as Florida Builder Appliances has 5 showrooms through out the Florida region and provides a variety of name.

Monark Premium Appliance has quite many listed places around it.

Sears, the parent organization of three thriving distributors of premium home appliances, engaged 50,000feet to rationalize the family of brands to maximize their market opportunity. is elevating the way builders, developers, designers, and homeowners specify and purchase luxury home appliances. Address of Monark Premium Appliance is 27180 Bay Landing Dr 1, Bonita Springs, FL 34135, USA.